I simply adore Stampin' Up!'s dist-INK-tive stamps as they add to their collection. The stamps adds depth and photographic realism to the images and when you create a card with it, it makes YOU and your creativity look good! lol! Who wouldn't want to take credit for that? Seriously, credit where credit is due - Stampin' Up's team of artists who come up with the designs are absolute geniuses, or is it genii?